This week, Ira spoke with Reggie Burton (R. Avery Burton), author of “This is Depression.” In this 30-minute episode of Talk About Las Vegas (due to coronavirus, students are returning to college or distance learning and many families are isolated at home), Burton talks about losing his son to depression and suicide, and the steps he’s taken to use the grief to help others; the statistics that show many college students facing depression; the triggers that bring on potential suicidal ideation; why people need to be preemptive in dealing with matters of mental health; and why he believes, “I’m saving lives.”
Burton started his professional career as a print journalist at the Reno Gazette-Journal. He moved into professional sports as a public relations specialist at the San Diego Chargers, where he worked Super Bowl IV and Super Bowl XXX for the NFL. Burtonstarted his career in hospitality as the publicist for Circus Circus Reno and later was promoted to Public Relation Manager for Circus Circus Las Vegas. He would become Director of Corporate Communications for Mandalay Resort Group and MGM Mirage.
Burton began his own public relations consulting firm, Reggie Burton Communications, a certified minority business enterprise (MBE), while remaining active in the community, serving as (Past) Chairman of the Board of Directors for Vegas PBS.
He continues to build and grow his business leading to a rebrand to RB Group – Public Relations. Burton’s current and past clients include Las Vegas Urban League, R&R Partners Advertising Agency, RobertParker (The Wine Advocate, A Michelin company), The Ogden Family Foundation and The Vegas Golden Knights.
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