This week, Ira Sternberg spoke with Jay Baer.
Entrepreneur Jay Baer, president of the Indiana-based consulting firm "Convince & Convert" and the keynote speaker at the recent Governor’s Global Tourism Summit in Reno, is the author of “Talk Triggers.”
In this 30-minute episode of Talk About Las Vegas, Jay Baer talks about turning customers into volunteer marketers; how Penn & Teller, among others, are effective in using the techniques of word of mouth as opposed to social media; how these techniques make your marketing customer driven rather than celebrity driven; how to give your customers something they don’t expect; and why Baer loves judging barbecue!
Baer helps businesses clone their customers.He is a seventh- generation entrepreneur, has written six best-selling books, and has founded five multi-million dollar companies. He is the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands like The United Nations, 3M, and Hilton gain and keep more customers.
A recent inductee into the Professional Speaking Hall of Fame, he’s also an avid tequila collector, and a certified barbecue judge.