Talking With MacKenzie “Pineapple” Rollison – September 14, 2026
Director of Local Activations and Partnerships for Las Vegas at the Museum of Ice Cream
What happens when ice cream becomes more than a dessert? You get an interactive Las Vegas experience where guests can play, explore, taste, and create memories — one scoop at a time.
This week on “Talk About Las Vegas With Ira,” I’m talking with MacKenzie “Pineapple” Rollison, Director of Local Activations and Partnerships for Las Vegas at the Museum of Ice Cream, located at AREA15.
Pineapple takes me behind the scenes of this colorful, interactive attraction and explains why the Museum of Ice Cream thinks of itself as an ambassador for ice cream. From getting your very own ice cream name when you enter, the experience is designed to be much more than a traditional museum visit.
We talk about the Museum of Ice Cream’s Las Vegas-specific experiences, its partnerships with local creameries, and why Las Vegas locals have become some of its biggest advocates. We also explore team-building opportunities, collaborations with other AREA15 attractions, and the attraction guests seem to love most.
And, of course, there’s plenty of ice cream. Vanilla and chocolate remain the favorites for most guests, but the Museum of Ice Cream isn't afraid to get adventurous — with specialty toppings that can even include crickets!
Then there’s the famous sprinkle pool.
Pineapple and I also talk about something surprisingly universal: everyone has an ice cream memory. The Museum of Ice Cream wants to become part of those memories — creating an experience people will remember long after the last scoop is gone.
ABOUT ‘PINEAPPLE’:
MacKenzie Rollison is a seasoned sales, marketing, and business development executive with more than a decade of experience in the attractions, entertainment, hospitality, and immersive experience industries. Currently serving as Director of Local Partnerships and Activations for MUSEUM OF ICE CREAM in Las Vegas, she specializes in building strategic partnerships, creating impactful activations, and driving audience engagement through innovative marketing initiatives
Throughout her career, MacKenzie has held leadership roles with MUSEUM OF ICE CREAM, Imagine Exhibitions, and Caesars Entertainment, where she led sales, distribution, and business development efforts for some of Las Vegas' most recognizable attractions and entertainment experiences. Known for her strategic mindset, data-driven approach, and ability to cultivate meaningful relationships, she has consistently delivered growth and revenue results in highly competitive markets.
In addition to her corporate leadership experience, MacKenzie founded Paige Forward Consulting LLC, where she advises experience-driven businesses on sales strategy, partnership development, audience growth, and revenue optimization. A graduate of Northern Arizona University with a degree in Electronic Media and Film, she is passionate about creating memorable guest experiences and helping brands transform bold ideas into lasting engagement.
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